Welcome to this memorial page dedicated to celebrating the remarkable life and legacy of Bradley Persell. Bradley embarked on his career in wealth management over three decades ago, initially in Hamilton Place with Persell Ewart & Co, before transitioning to Knightsbridge, where he ascended to the role of principal in Executive Wealth within the Senior Partner Practice. His journey in finance was marked not only by professional success but by a profound commitment to guiding his clients toward their financial goals.

Bradley's role extended beyond that of a Financial Adviser; he embodied exceptional integrity, compassion and professionalism. Specialising in the complex world of mortgages, Bradley provided bespoke services that were tailored to each client's unique needs. He invested his time in truly understanding their goals, fears, and aspirations, crafting curated financial plans and selecting investments that resonated with their aspirations.

Outside of his professional endeavours, Bradley was a devoted supporter of various charitable causes, including Blood Cancer UK, Haven House Children’s Hospice, and NSPCC. In his leisure time, he cherished moments with his wife and two children, finding joy in simple activities like leisurely walks with the family dog in the forest and going to White Hart Lane to support Tottenham Hotspur.

Bradley's untimely passing in March 2022, after a brief battle with Leukaemia, left an indelible mark on the financial industry.  His mentorship of Brendan Brien, who now oversees Bradley's practice and serves as the director of the Ethical Wealth Project, seeks to emulate these great qualities Bradley had, speaking volumes about his enduring influence. Furthermore, Bradley's son, Zach, has stepped into the family legacy, pursuing a career as a Financial Adviser under Brendan's guidance after earning a first-class honours degree in Business Management & Entrepreneurship.

For those seeking the same level of service and dedication that Bradley exemplified, we invite you to reach out to the Ethical Wealth Project.

Marie-Helene Leoni:

“Bradley Persell was introduced to me via a person who knew both of us, I was in my early 30’s at the time and I had no financial portfolio in any shape or form.

I immediately felt as though I had known Bradley all my life. Kind, patient, informative, genuinely interested in promoting a solid foundation for a financial portfolio that would reflect my immediate and future needs. Bradley advised me with my Life Insurance, loss of Income Insurance, two mortgages, Private Pension, Investments and offered regular reviews and continuous useful updates.

Looking back, I have no doubt that without Bradley my financial situation would not have been as healthy as it is. For 30 years Bradley remained the same caring and guiding adviser.”

 James Baxter: 

“The difference between ordinary and extraordinary is the extra. Bradley was always prepared to do that little bit more than anyone else. He was more prepared, more knowledgeable and more caring, because it truly mattered to him. As an advisor and my friend Bradley was definitely extraordinary.”

Andy Hennessy:

"I had the pleasure of knowing Bradley Persell for over 40 years; I knew him before he made what proved to be a fantastic decision to move into the financial sector. He remained the same honest, kind, caring, and sincere friend throughout that entire period. Bradley was always there for me with both professional and personal advice on various topics. He was extremely knowledgeable in many areas and never once in all the years ill-advised me in any way, which subsequently allowed me to develop and grow the financial security that I was looking to obtain and develop for my family, whether it be with pensions, life insurance, financial investment options and various mortgages, Bradley was always there for expert advice and direction.

His friendship, kindness and professionalism did not stop there; he was there again to provide the same advice and guidance to our two sons as they started their own financial journeys.

Bradley was a true professional, gentleman and friend.”